Design Racing
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Bicycle Design

A bicycle design company
that takes a bike from brief to production

Ride target, geometry, structural simulation, wind tunnel, production — we take the whole cycle, not just a render.

01Services

What a bicycle design
company actually does

Six stages. Take them as a package, or take the one you are missing.

01 Ride target

Who rides it, where, and for how long — decided before geometry. Stack, reach, wheelbase, head angle and trail set whether the bike is stable or eager.

02 Structure

Frame, fork, seatpost, cockpit and wheelset: structural design and tolerance stack-up, balancing stiffness, strength and manufacturability.

03 Simulation

FEA for strength, fatigue and stiffness distribution. Finding the risk before tooling is far cheaper than finding it after.

04 Aerodynamics

CFD to screen options, wind tunnel where it matters. Aero is measurable, and therefore negotiable.

05 Production

Material and process selection, tooling, supplier liaison, acceptance criteria. We work with manufacturing partners long-term and know where drawings lose fidelity.

06 Product line

Size range, spec ladder, colourways and naming — planned together, so the next model does not start from zero.

02Process

How a project
moves forward

Four stages, each with something you can inspect — not an open-ended "in progress".

Stage 1 · Define

Interviews, competitor teardown, target parameter sheet. Output: product brief and first geometry direction.

Stage 2 · Design

Form and structure in parallel, simulation alongside. Output: geometry table, 3D model, simulation report.

Stage 3 · Validate

Prototypes and testing, tunnel or on-road. Output: measured data and a revision log.

Stage 4 · Production

Tooling sign-off, first-article inspection, batch follow-up. Output: production drawings, acceptance criteria, batch records.

03Who

Who comes to us

Teams building a house brand: distribution and rider insight in place, engineering from concept to production missing.

Brands iterating an existing line: a model sells, but nobody can explain why — time to define it properly.

Material and component suppliers: a process advantage that needs translating into product value at bike level.

Race and club projects: equipment built around a specific course and a specific rider.

04FAQ

Questions we get asked

We design. Manufacturing runs through long-term partners; we handle liaison, inspection and production follow-up. That is how a two-person team can follow a project end to end.

Yes — frame, fork, wheelset or spokes can be scoped on their own: structure, simulation and production consulting.

It depends on scope and validation depth. Brief to prototype is measured in months; production is separate. We confirm a schedule after assessment rather than promising one up front.

By stage and workload — design, simulation and testing are quoted separately. We do not quote online; contact us directly.

Planning a frame or a wheelset?

Send us the intended use, the timeline and what you already have. We reply within one business day.

AI